Design that puts people first.
/ The approach
Clarity
Making complex ideas and stories understandable
Accessibility
Ensuring design works for everyone
Empathy
Keeping people at the center of every decision
Impact
Helping campaigns move their audience to action
“My goal is to create work that empowers people and strengthens communities.”
/ Experience
I grew up in a working-class household, where hard work and community mattered more than money or status. From a young age, I’ve been drawn to the power of storytelling — the stories people tell about themselves and how that connects them to their community.
My career actually began in education/youth work and social services, where I worked directly with communities navigating complex challenges. I learned the power of listening, empathy and clear communication — lessons I bring to every design project.
I later led campaign communications and design for historic and progressive campaigns, managing branding, print collateral, and digital strategy for candidates and organizations amplifying underrepresented voices. These experiences taught me that design is not just about aesthetics — it’s a powerful tool for connection, trust and impact.
2011-2017 | Education & Social Work→ Worked in youth programs, education and social work, supporting underrepresented and underserved populations
→ Developed skills in listening, communication and understanding community needs
2017-2022 | Organization Design Work→ Transitioned into full-time graphic design for a privacy organization
2019-2020 | Vote Thu Campaign→ Managed campaign communications, mailers and social assets
→ Worked on a historic campaign team for the first non-binary elected official in Massachusetts
2020-2023 | PACs and Progressive Candidates→ Designed branding and web presence for PACs and political campaigns, including MA Women for Progress
→ Created print and digital materials aligned with equity and accessibility standards
2023-Present | Shannon Magrane Design→ Created empowering visual systems and designs for over 40 campaigns
→ Running my own design studio, focusing on campaigns, advocacy groups and mission-driven organizations
What lights me up:
Working with progressive campaigns
Helping clients tell stories that matter
Seeing design make an actual impact in the world
Frequently asked questions
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I specialize in political campaigns, advocacy groups and small mission-driven organizations.
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I do! For clients outside of the political or nonprofit space, I work through my sister studio, Uncommon Loon Design Co. — for artisans, tradespeople and small businesses rooted in craft.
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Yes… I custom tailor packages to fit client needs.
My services include:
Campaign branding (logos, color palettes, messaging guidance)
Mission-driven organization branding (identity systems, templates, print/digital materials)
Print and collateral design (mailers, brochures, flyers)
Digital and website design (Squarespace websites, accessible layouts, social assets)
I also offer add-ons like brand audits, strategic workshops, and long-term creative retainers.
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For larger packages, yes! I ask for 25%-50% at project kick-off and the remaining balance at final asset delivery.
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Project timelines vary depending on scope and time of year. I understand that campaigns often have tighter timelines, so I offer thoughtful pacing and realistic deadlines. I reserve time around elections for direct mail and offer expedited timeline rates when possible.
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Reach out to schedule a consultation! We’ll talk about your story, audience and timeline. I’ll outline how I can help bring your mission to life.
